Week 4: Digital media and society

Since the 90’s where technology was finally finding its footing into ways it could adapt into the future way of living and in 2013 where we are consumers of a vast notion of social networking sites, dating sites, community sites and gaming sites or blogging sites. The adaptation of the way society behaves in social norms and the behavior of the general population when behind a computer screen changes. Through the past decade, with the internet finding new and alternative ways to create a alternate reality for its users, it has subconsciously created a dimensional version of yourself. When behind a computer screen, the screen serves as a protector, a shield of truth from everyone else you are coming into contact with through the viral web, a level of confidence at the fact that potentially no one knows who you are, who you have been, who people think you are. The every day judgement s or effects of reality are washed away and through a avatar on screen and a character bio on your dating profile you can create the person you always dreamed to be.

But as for social change, the dynamics change in accordance to the user. Many users are unsure of the way the network works, consumers of a idea that you are being connected to the world or as Howard Rheingold mentions ‘WELL’ (Whole Earth ‘Lectronic Link) “we are rapidly losing the magic of the human touch”.  Focusing on the ways we now interact with one another, by looking around in  a group, whether you are at a restaurant, bowling alley, chilling in the park and walking along the highstreet 70% of that group will be taking out there phone to look if they have a message or facebook is updated or to update twitter, missing out on life being lived, instead they are living through technology. People now go to concerts, festivals  or abroad and instead of living through their human experience and their eyes, they bring out their phone or Ipad and press the record button.  This level of shared information spread worldwide, creates a increased level of democracy, while researching through I came across this video on youtube


Speaking about the link between government and the public, it interesting to understand why the link between the two is growing stronger. The infinite access to all information to anyone with access to a internet connection is exceptional.

But to have this information is something to do with what is being shared. Internet and social users are the most sociable people in the world, so it is said. The internet is used as another path to social interaction, to know and talk to people, to invite those around, to joke, and laugh, to create group conversations and to like or comment to one another. The complexity of how society has formed and will continue to through digital media is based on the platform the internet has offered its users. It is of the control of the user how many status’s they update, how personal they get through updates or messaging or comments. The future for digital media and society is one that only time can tell, but personally I think it is something which in some ways has helped the way we interact with one another and getting to know people faster on the other hand time could also reveal how far we will take it, not because of how far technology has grown but how human interaction has changed and what we decide to do with it.

4 thoughts on “Week 4: Digital media and society

  1. Pingback: discovery of the digital world | Our 2.0 Lifestyles – the more flexible ‘wheel’ of democracy:

  2. Pingback: Utopian and Dystopian Cultures in Four Short Films #edcmooc | C.G. Fewston

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