Week 6 ‘What is Web 2.0?’

This week and the notion that the Internet has not one, but two ‘iterations’, was both interesting and baffling. After the dot.com crash in the year 2001, with the popularity of the internet and the copious amount of users it began to adopt through the 90’s (in specific) the internet itself demanded more, as a modern platform for the new generations. When the millennium hit and everyone celebrated as the clock turned midnight, we stepped into a new century full of new possibilities and opportunities, one was the Internet; the web and where it was going. Before, the Internet was finding it’s feet on the unsteady ground of a wired up phone modem connection. Remember this sound?



Web 1.0 was in development, as shown in Tom O’Reilly ‘What is web 2.0?” graph below.

Web 1.0


Web 2.0



Google AdSense










Britannica Online



personal websites





upcoming.org and EVDB

domain name speculation


search engine optimization

page views


cost per click

screen scraping


web services




content management systems



directories (taxonomy)


tagging (“folksonomy”)




Hitting into a new century to now as we fall into the backside of 2014, one may notice some have gone further, from the changes Web 1.0 saw.  As Web 2.0 has taken hold with more than 9.5 million citations in google, these developments above, amongst many others were the changes from the new millennium. Web 1.0 was more about the centralized and corporately dominated with retail shops, personal websites and online Tetris , Web 2.0 is seen to be more to do with the inclusivity of its users, the interaction and sharing of content around the world, with Ebay, Amazon, Facebook, youtube, wordpress and online games connecting you around the world.

Web 2.0 has given its audience scope to explore and generate new material and media from themselves, the consumer becomes the creator, which, as we spoke about last week turns into the ‘produser’; interacting with one another, generating new material for the web, changing it, adapting it, adding on and sharing it with the world. One of the biggest changes is the change from personal website in 1.0 to blogging in 2.0, this now has stretched into vlogging, where  youtube is a platform for vloggers to share their daily experiences . A youtube sensation and weekly vlogger is the youtube famous Jenna Marbles, famous through the blogging world.



In Paul Andersons ‘What is Web?’ Looking into where blogging originated, the word was in fact coined in 1997 by John Barger and refers to a webpage consisting of paragraphs of opinion/personal diary entries, links or information arranged chronologically in the style of an online journal for you to share with the world. Contributing to the nature of a blog with Yale Law Professor, Yochai Benkler calling it ‘a weighted conversation’ and with a access to unlimited number of readers, the interactivity of a blog is a prime example of Web 2.0. Here’s the link


This is what arguably Web 2.0 has changed, and developed into, allowing its users something more. Everitt and Mills, however, argue in ‘Cultural Anxiety 2.0’ (2009) that Web 2.0 is merely just a state of marketing, the ‘changes’ led by web 2.0 all fall back on the original purpose of web 1.0 (viral interaction). “Web 1.0 was all about connecting people. It was an interactive space, and I think Web 2.0 is of course a piece of jargon, nobody even knows what it means. If Web 2.0 for you is blogs and wikis, then that is people to people. But that was what the Web was supposed to be all along.”.  The zeitgeist of the web itself, is hugely generated by the material its users share with another…if Web 2.0 is just a extension of Web 1.0 ‘s interaction…where will Web 3.0 take us and a question I am more then keen to explore into is what will it involve?